Independent by nature. Available by the brief.
Ketchup Studio is a full-service production house. We are an independent artist-led studio collective built on craft and innovation.
A collective of visionary artists and studios that spans the creative spectrum, combining craft, technology, and strategy to help brands and agency partners create work that moves across platforms and culture.
We bring the right minds together and keep the process simple, freeing brands, agencies and artists to maintain all focus on the big idea.
Send a briefFilms
Pick a frame to play it.
25 ways to say Ketchup
We handed our own logo to every style we could think of. It came back in zardozi, in Bauhaus primaries, as a CAD drawing, as a pulp crime cover. Same eight letters, nothing alike. That’s how the studio works with directors too.
Ketchup Studio is hot.
Everyone we work with was making work before anyone paid them to. Gautam Pai built the room; the talent was already good. Brands walk into something real instead of commissioning something from scratch.
Ketchup Studio is unique.
Our directors don’t sound like each other, on purpose. We never smooth every voice into one house style. We find the exact, strange link between an idea and an image, and let it stay strange enough to remember.
Send the brief.
We’ll bring the talent.
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You send the brief
What you’re making, who it’s for, when it needs to land, and a rough budget. A paragraph is enough to start.
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We pick the voice
We read it against everyone we work with and come back with the one or two people whose own work already sounds like your idea.
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You meet them
You see their work, hear how they’d make it, and decide. We produce it end to end from there.
Goes straight to Gautam at gautam@ketchupstudio.in. We reply within two working days.
Who runs the room
Gautam Pai has been paid to have ideas for more than twenty years. He’d have had them anyway.
He learned the trade at Ogilvy Bangalore, writing for SABMiller, SAP, ITC Infotech, WorldSpace and Hutch. Then he picked up a camera and never quite put it down.
Ad films. Corporate films. Music videos. Sketches. Documentaries. Branded content. Experiential work for Royal Enfield and TVS Motor. Learn, Out of the Box, an e-learning module for the Vodafone Foundation and Pratham. And a virtual reality tour of the Rajasthan Kabir Yatra, for everyone who couldn’t make the journey.
Along the way he co-founded Simple Tribe and built brands for Cuemath, Zetwerk, Reise Moto, Outdoors 91 and Ergos. That included Cuemath’s first national campaign, Learn Math the Right Way, with Vidya Balan at the blackboard.
Today it all goes into one place. Ketchup Studio began as a production house. Gautam turned it into a house of talent, a room where brands, media and creators meet on common ground. His job is to keep the door open to businesses of every size.
Copywriter. Film-maker. Entrepreneur. Coffee connoisseur. Beagle father.
“When inspiration touches talent, she gives birth to truth and beauty.”